Customization Experience
The New Balance 574 experience brought a customization touchscreen interface to life in the Foot Locker in Times Square. The touchscreen was housed in a display that featured materials, inspiration and design information to guide users through the process.
AWARDS
2013 MarCom Awards Platinum (ads/point of purchase)
2014 Hermes Creative Awards Platinum (new category)
2014 Hermes Creative Awards Gold (point of purchase)
2014 A.R.E. Design Awards Store Fixture Award
2014 Hub Prize Bronze Award
2014 Pro Awards Honorable Mention (best in-store retail campaign)
The experience was supported with a window display featuring an oversized lenticular shoe and dimensional stitched messaging. The display was later reworked for the New Balance flagship stores in Boston and New York.